admin 发表于 2021-2-20 00:53:59

扒了3000+案例,我们分享给你15个最具代表性的种草玩法

<div class="wx_rich_media_content" id="jsWxContainer"><section data-role="outer" label="Powered by 135editor.com" style="max-width: 100%; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;;P<br><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">牛年就快来了,迎着好兆头各大品牌动作不减,尤其是日化、食饮等刚需行业,在春节前迎来了小面积的爆发,社媒声量一路高歌猛进。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-family: PingFangSC-Regular; font-size: 15px; box-sizing: border-box !important;">据统计,<span style="max-width: 100%; color: rgb(17, 31, 44); font-family: &quot;Microsoft YaHei&quot;, &quot;Segoe UI&quot;, system-ui, Roboto, &quot;Droid Sans&quot;, &quot;Helvetica Neue&quot;, sans-serif, Tahoma, &quot;Segoe UI SymbolMyanmar Text&quot;, 微软雅黑; font-size: 14px; text-align: left; white-space: pre-wrap; background-color: rgb(255, 255, 255); box-sizing: border-box !important;">70%的品牌销量和社交声量成正比,</span>扩大社交媒体声量也成了品牌的必争之路。在品牌日渐追求走出去的今天,种草玩法有哪些精细化的拆分?</span><span style="max-width: 100%; font-family: PingFangSC-Regular; font-size: 15px; box-sizing: border-box !important;">哪些玩法更受用户的青睐?</span><span style="max-width: 100%; font-family: PingFangSC-Regular; font-size: 15px; box-sizing: border-box !important;">哪些商业化内容正在渗透圈层?</span><span style="max-width: 100%; font-family: PingFangSC-Regular; font-size: 15px; box-sizing: border-box !important;">今天,我们以近一个月,3大行业15类差异化案例,带品牌了解下精细化种草的多样化玩法。</span><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><section data-tools="135编辑器" data-id="41173" data-color="#374aae" style="max-width: 100%; box-sizing: border-box !important;"><section style="padding-bottom: 2px; max-width: 100%; box-sizing: border-box; display: inline-block; border-bottom: 1.5px solid rgb(55, 74, 174); border-top-color: rgb(55, 74, 174); border-right-color: rgb(55, 74, 174); border-left-color: rgb(55, 74, 174);"><section style="max-width: 100%; box-sizing: border-box; border: 0px none; display: flex; justify-content: flex-start; align-items: flex-end;"><section data-original-title="" placeholder="1" title="" style="margin-right: 8px; padding: 4px 10px; max-width: 100%; box-sizing: border-box; font-weight: bold; font-size: 16px; color: rgb(255, 255, 255); float: left; line-height: 20px; background-color: rgb(55, 74, 174);">1</section><section data-brushtype="text" style="max-width: 100%; font-weight: bold; color: rgb(55, 74, 174); box-sizing: border-box !important;">美妆日化篇</section></section></section></section><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">常见种草类型:测评、内容植入、好物安利</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">精细化玩法会以创意、真实感、融合度去拉近用户的距离,并且通过美妆更重体验的核心观感,去深度渗透用户圈。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">1、硬核种草,注重真实感与真实体验</span></strong><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">该类KOL抓住测评内容与用户的桎梏,注重使用者的“平常人”心态,风格真实无包袱,常以无美颜、无滤镜、无磨皮的“三无”包装怼脸式展示自己的真实状态。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">商业化优势:18-30岁的年轻女性受众。测评真实、落差小,参考性强。适合对产品效果有自信的美妆品牌及护肤日化等品牌选用。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">代表内容KOL:@程十安an</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">同类型优质KOL:@胡楚靓、@丑姐不丑、@酸奶精seven</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">2、背调式带货,探究竟小产品的大来头</span></strong><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">题材源自热点商业事件,借助热点的高关注度,为自身导流;结合专业知识,高信息量输出。擅长生动讲述商场故事,触达更多非专业领域观众。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">商业化优势:30+男性受众,商业化擅以品牌故事、创始人发家史出发,由产品见品牌,兼顾种草带货和品宣。推荐有树立品牌人设需求的广告主选择。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">代表内容KOL:商业小纸条real</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">同类型优质KOL:@直男财经、@商业相对论、@商业内参</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">3、过年气氛组,家庭小分队已就位</span></strong><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">多为真实家庭成员关系,一家三口或年龄差小的表亲、叔侄关系最为常见。题材源自生活,风格轻松幽默,多为整蛊、搞笑对话、甜蜜发糖等形式。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">商业化优势:临近节日,此类达人多会开展买节礼、团聚等活动,是泛生活类品牌植入的好时机。以家庭活动为场景,借亲友间的默契互动自然种草。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">代表内容KOL:@姐夫爱吃小饼干</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">同类型优质KOL:@鬼胡胡、@三胞胎平安福、@江南舅舅</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">4、升级战略,以方言“打入”用户内部</span></strong><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">内容以剧情搞笑和生活日常为主,家乡特色方言呈现,建立与老乡粉丝高粘度的稳固关联。同时吸引其他地区观众好奇。特点鲜明易打造人气爆款。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">商业化优势:以方言特色亮明户籍,在家乡地区有高比例的受众。适合在特定地区有精准受众的品牌选择。在泛生活品类上也多具备优质的种草能力。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">代表内容KOL:@笑笑十开</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">同类型优质KOL:@暗黑大米、@说方言的王子涛、@金银花</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">5、"画"说好物,追番种草皆不可辜负</span></strong><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">该类型内容制作门槛较高,IP形象辨识度高。多为轻松正能量的剧情或科普内容为主,老少皆宜,科普属性节奏偏快,剧情类节奏较轻松。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">商业化优势:31-40岁人群受众偏高,多由家长给孩子看形成。故在年轻家庭类、母婴类受众产品中有明显优势。同类头部达人内容传播度高,易造高热度爆款。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">代表内容KOL:@聚猿创团队橘猫老</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">同类型优质KOL:@萌芽熊、@王蓝莓、@阿巳与小铃铛</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><section data-tools="135编辑器" data-id="41173" data-color="#374aae" style="max-width: 100%; box-sizing: border-box !important;"><section style="padding-bottom: 2px; max-width: 100%; box-sizing: border-box; display: inline-block; border-bottom: 1.5px solid rgb(55, 74, 174); border-top-color: rgb(55, 74, 174); border-right-color: rgb(55, 74, 174); border-left-color: rgb(55, 74, 174);"><section style="max-width: 100%; box-sizing: border-box; border: 0px none; display: flex; justify-content: flex-start; align-items: flex-end;"><section data-original-title="" placeholder="1" title="" data-num="2" style="margin-right: 8px; padding: 4px 10px; max-width: 100%; box-sizing: border-box; font-weight: bold; font-size: 16px; color: rgb(255, 255, 255); float: left; line-height: 20px; background-color: rgb(55, 74, 174);">2</section><section data-brushtype="text" style="max-width: 100%; font-weight: bold; color: rgb(55, 74, 174); box-sizing: border-box !important;">数码/电器篇</section></section></section></section><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">常见种草类型:测评、花式使用、剧情种草</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">精细化玩法主要以用法、使用场景、黑科技等内容,拉动用户的兴趣度,对创新品类产品将通过更细致的场景体验,让用户产生购买欲望。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">1、以天为盖地为桌,潇洒野食炊四方</span></strong><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">该类型融合美食、三农、野外等多重内容属性,具备稀缺性。内容接地气,粗犷天然。达人身居乡野,形象朴素自然,节奏偏慢,但剪辑及转场精致。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">商业化优势:男女性受众均衡,年龄多30-40岁。借亲切感吸引乡村受众,借独特乡野气息吸引城市人群。适合性价比高,以三四线为主受众的品牌选择。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">代表内容KOL:@帅大斌(走哪吃哪)</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">同类型优质KOL:@陈说美食、@村意、@觅世</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">2、相爱相杀闺蜜组,她才是我的欢喜冤家</span></strong><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">年轻颜值高的闺蜜同时出镜,以互相整蛊的内容为主,题材源自真实生活,风格多轻松幽默。受众广泛,在抖音拥有极高的人气,易打造出圈爆款。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">商业化优势:主要吸引女性,作品数据优秀稳定,粉丝粘度高,受众广。生活化的内容+高灵活度的定制剧情,与各种产品贴合度高。适合全品类品牌。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">代表内容KOL:@田田小阿姨</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">同类型优质KOL:@莫邪、@田小野、@胡玛丽</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">3、萌娃初养成,人小鬼大不简单</span></strong><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">多以家庭形式出镜,萌娃兼具纯真和早熟特质,轻松温馨,以家长视角凸显萌娃的人小鬼大,以家庭日常为场景,借萌娃和家长金句对话,抖包袱。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">商业化优势:25-40岁的妈妈为主受众,借亲密家人间幽默温馨互动,为品牌提供家庭矩阵式传播,萌娃强表现力加持,提供儿童视角的认可与背书。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">代表内容KOL:@潮爸刘教授<br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">同类型优质KOL:@博哥威、@胖嘟嘟的嘟嘟、@鸿图米</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">4、谁来自山川湖海,却囿于昼夜厨房与爱</span></strong><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">题材源自日常,风格轻松温暖,人物组成多样,具备热爱生活的特点。借家常美食和生活Vlog,展现平凡之美,输出正能量的生活观与态度。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">商业化优势:主要受众为20-30岁的女性,多来自大城市,消费力好,热爱美食与生活,重视人际关系。生活化的内容场景,适合各类大快消品牌投放。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">代表内容KOL:@大金小金</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">同类型优质KOL:@肖瑶_ 、@德善在川渝、@WU欧巴小哥</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">5、科技攻略专家,科技产品的通关秘籍都在这里</span></strong><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">多以更具目的性的粉丝提问开场,借助知名品牌的知名度与关注度,提供排忧解难式的测评内容,以解决方案种草产品。重视参数且信息密度高。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">商业化优势:男性受众为主,粘度偏高,消费力较好,多为数码产品的重度粉丝。达人多有各自重点偏好的手机品牌,适合与达人偏好契合数码品牌投放。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">代表内容KOL:@科技兽</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">同类型优质KOL:@玩点新科技、@酷东东、@硬盒科技</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><section data-tools="135编辑器" data-id="41173" data-color="#374aae" style="max-width: 100%; box-sizing: border-box !important;"><section style="padding-bottom: 2px; max-width: 100%; box-sizing: border-box; display: inline-block; border-bottom: 1.5px solid rgb(55, 74, 174); border-top-color: rgb(55, 74, 174); border-right-color: rgb(55, 74, 174); border-left-color: rgb(55, 74, 174);"><section style="max-width: 100%; box-sizing: border-box; border: 0px none; display: flex; justify-content: flex-start; align-items: flex-end;"><section data-original-title="" placeholder="1" title="" data-num="3" style="margin-right: 8px; padding: 4px 10px; max-width: 100%; box-sizing: border-box; font-weight: bold; font-size: 16px; color: rgb(255, 255, 255); float: left; line-height: 20px; background-color: rgb(55, 74, 174);">3</section><section data-brushtype="text" style="max-width: 100%; font-weight: bold; color: rgb(55, 74, 174); box-sizing: border-box !important;">鞋服箱包配饰篇</section></section></section></section><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">常见种草类型:直接展示、优惠展示、剧情植入</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">差异化玩法主要以“潮流”内容为主,在时尚领域玩的顺风顺水,通过不同人设所展现出来的千人千面,进行该类品牌的产品直接展示,颜值和创意是第一要义。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">1、有颜有演技,会种草还会撩</span></strong><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">颜值普遍较高,内容以甜蜜爱情剧情为主,剧情衍生方向广泛,定制创作能力较好。唯一主角+多角色共演形式出演,提升内容丰富度。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">商业化优势:自身男性身份和年轻女性受众属性,适合以女性角度,同时种草男性和女性受众产品。产品种草植入甜蜜爱情剧情,利于观众接受。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">代表内容KOL:@汤小鱼</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">同类型优质KOL:@刘梓豪、@丢丢真的不迷糊、@小喆哥.</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">2、奶声奶气的人类幼崽,过分可爱了</span></strong><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">此类型萌娃年龄普遍较小,集中在3-7岁,兼备演技和纯真。父母多共同出镜,主要以父母视角,展现萌娃可爱日常。题材源自生活,风格轻松。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">商业化优势:25-40岁妈妈人群受众为主,孩子多处低龄,重视健康和教育。兼具父母和萌娃多视角种草机会,适合各类低幼儿教育及生活品牌投放。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">代表内容KOL:@西贡A猫</span></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;"><br></span></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">同类型优质KOL:@大Q宝、@浓密秀发小又又、@猫妈来了</span></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">3、本地达人,如数家珍的探店种草</span></strong></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">多为本地人,以当地美食探店为主,引申出本地化吃喝玩乐一站式探店推荐内容。主打线下形式和真实镜头记录,节奏偏快,高信息量输出。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">商业化优势:精准捕获常居当地及有旅行计划的观众。借达人与店员互动,引发用户对同城亲近和专业背书的双重种草效果。与线上联动,多渠道触达。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">代表内容KOL:@犀利广州</span></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">同类型优质KOL:@二十吃垮成都、@北京跟我玩、@海吃深圳</span></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">4、Girl's Talk女生间的闺房交心密话</span></strong><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">以颜值较高、25-30岁、有一定人生阅历的女性达人为主。向观众塑造知心闺蜜的形象。题材源自真实生活,内容方向多,擅长交心式内容输出。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">商业化优势:受众多为热爱美妆时尚,重视生活品质的年轻女性。知心闺蜜人设,女性私密话题,易使粉丝产生信任感,适合中青年女性受众品牌选择。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">代表内容KOL:@路西法</span></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">同类型优质KOL:@史别别、@张大碗子、@臭蛋</span></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">5、小小年纪 “舞”艺高强</span></strong><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">萌娃年龄偏大,多在8-14岁左右,自小习舞,舞蹈表现力强,。父母多会同时出境并共跳,作品以萌娃舞蹈展示为主,简短且节奏快。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">商业化优势:30-45岁中青年妈妈人群受众。高度适合儿童服饰品牌投放,配合BGM和特效贴纸,借助舞蹈动作灵动展示上身和动态加持,软推广。</span></p><p style="max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">代表内容KOL:@岑岑</span></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><br style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;"></span></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">同类型优质KOL:@一一丫丫、@小精灵~、@小荣仔</span></p><p style="max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.5px; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;"></span></p></section><p style="max-width: 100%; clear: both; min-height: 1em; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;;P<br></p><section style="max-width: 100%; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;;P<strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">写在最后:</span></strong></section><section style="max-width: 100%; caret-color: rgb(51, 51, 51); color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;;P<strong style="font-family: -apple-system, BlinkMacSystemFont, &quot;Helvetica Neue&quot;, &quot;<img src=&quot;; max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">1、种草营销正在向多范畴行业深入,不仅仅限于快消品。</span></strong></section><section style="margin-bottom: 18px; max-width: 100%; text-align: justify; text-size-adjust: auto; min-height: 1em; background-color: rgb(255, 255, 255); color: rgba(0, 0, 0, 0.84); font-size: medium; letter-spacing: 0.5px; font-family: STHeiti, Helvetica, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">种草的核心,是能向目标人群传递产品独特的价值。<span style="max-width: 100%; caret-color: red; box-sizing: border-box !important;">比如一些决策周期比较长的家居、汽车、旅游、工业品产品,内容种草的价值在于可以创造一种“单独评估”环境,在无需求的状况下,创造新的需求,用户对“比对”的心态较弱。以先入为主的意识,加快他们下一步的决策。</span></span></section><section style="margin-bottom: 18px; max-width: 100%; text-align: justify; text-size-adjust: auto; min-height: 1em; background-color: rgb(255, 255, 255); color: rgba(0, 0, 0, 0.84); font-size: medium; letter-spacing: 0.5px; font-family: STHeiti, Helvetica, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; caret-color: red; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">2、没有痛点,就要创造“痒点”、“爽点”。</span></strong></section><section style="margin-bottom: 18px; max-width: 100%; text-align: justify; text-size-adjust: auto; min-height: 1em; background-color: rgb(255, 255, 255); color: rgba(0, 0, 0, 0.84); font-size: medium; letter-spacing: 0.5px; font-family: STHeiti, Helvetica, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">痛点是切实需求、弥补“怕”的心理,痛点论不适用在所有品牌身上,差异度可以在其他部分得到补足。举个例子,渴了要喝水,是解决需求,既痛点;渴了要喝凉的、刺激的、味道更好的水,是爽点;没有需求,但仍然会对在咖啡厅优雅的享受下午茶,用咖啡来实现自己的小惬意,这就是“痒点”。激发想象,在无欲时创造对某种场景的精致需求,能够撩拨用户对产品的渴望。</span></section><section style="margin-bottom: 18px; max-width: 100%; text-align: justify; text-size-adjust: auto; min-height: 1em; background-color: rgb(255, 255, 255); color: rgba(0, 0, 0, 0.84); font-size: medium; letter-spacing: 0.5px; font-family: STHeiti, Helvetica, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important;"><strong style="max-width: 100%; box-sizing: border-box !important;"><span style="max-width: 100%; caret-color: red; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">3、微原创比大创意更高效,切入用户需求链条更短。</span></strong></section><section style="margin-bottom: 18px; max-width: 100%; text-align: justify; text-size-adjust: auto; min-height: 1em; background-color: rgb(255, 255, 255); color: rgba(0, 0, 0, 0.84); font-size: medium; letter-spacing: 0.5px; font-family: STHeiti, Helvetica, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important;"><span style="max-width: 100%; caret-color: red; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;">信息化时代中,内容丛生,高效率的工业化生产更能满足品牌的日常传播需求,<span style="max-width: 100%; caret-color: red; color: rgb(51, 51, 51); box-sizing: border-box !important;">微原创区别于传统定制内容推广方式。</span><span style="max-width: 100%; color: rgb(51, 51, 51); caret-color: red; box-sizing: border-box !important;">是根据品牌方提供的必要关键信息,以腰尾部达人为主要合作对象,通过种草、测评、生活植入等方式,进行简单快速的微型内容创作。旨在帮助品牌方实现具备口碑化、强种草、快执行、广铺量的新形式营销。</span></span><span style="max-width: 100%; color: rgb(51, 51, 51); caret-color: red; font-family: PingFangSC-Regular; font-size: 15px; box-sizing: border-box !important;"></span></section><section style="margin-bottom: 18px; max-width: 100%; text-align: justify; text-size-adjust: auto; min-height: 1em; background-color: rgb(255, 255, 255); color: rgba(0, 0, 0, 0.84); font-size: medium; letter-spacing: 0.5px; font-family: STHeiti, Helvetica, Arial, sans-serif; line-height: 1.75em; box-sizing: border-box !important;">来源:微播易公众号</section><div><span style="max-width: 100%; caret-color: red; font-size: 15px; font-family: PingFangSC-Regular; box-sizing: border-box !important;"><span style="max-width: 100%; color: rgb(51, 51, 51); caret-color: red; box-sizing: border-box !important;"><br></span></span></div></div><p></p>
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